<html><head><meta name="color-scheme" content="light dark"></head><body><pre style="word-wrap: break-word; white-space: pre-wrap;">General rules:
- should not be longer than 60 seconds
- should be tailored to the audience
- mnemonic: INSWIN


The speech:

(introduction)
- create contact, and put yourself in the right context (e.g., hello, I am xxx and I work on YYY)
- one sentence on your research / service / product / company / cause (e.g., more precisely, I try to ZZZ)

(needs)
- why the world needs that research / service / product / company / cause  
- what are the negative consequences of having not that research / service / product / company / cause (for commercial pitches, specially in the light of the listener)

(solution)
- what is your solution (in a simple and concrete manner. Focus on what you are doing, and not on the benefits brought to the listener)

(why you)
- why your solution have something more than other solutions
- why the listener should believe that you are credible

(investments)
- what investments do you need (money, time, people)

(next step)
- ask for a next action to do (e.g., "If you want we can meet one of these days for a coffee, and I will tell you better the details. Here you are my business card..."

</pre></body></html>